A Struggling Quest for Identity #GC2012

I thought about writing my reflections on the General Conference of the United Methodist Church 2012 here. I actually did write my reflections on it, for a class. Below are not those reflections. I figured that anyone reading this likely read my tweets and Facebook status updates throughout the conference's ongoings and is also likely unwilling to listen to me rant about something that to them seems trivial. So, instead, I thought I'd present what I see to be an overarching problem with the United Methodist Church.

The United Methodist Church, as it stands today, has one large problem: it doesn't know who it is.

The UMC (then the many forms of the methodist movement and the Methodist church) was both fortunate and unfortunate to have grown up around the birth of America. This means that values based on personal rights and liberties were, from the beginning of American Methodism, engrained into who the church was. To this day, this influence can be seen. The UMC still practices ways of democracy. The UMC constantly bickers about fairness and control of leading ecclesial (church) authorities. Let's face it: the UMC is a post-Enlightenment church heavily influenced by both the good and bad of American Christendom. It is not the Catholic or Anglican church and, to a very certain extent, is very proud of this reality.

The Methodist church in America has been through trial after tribulation after trial after crisis. Methodism in America has dealt with slavery. It has dealt with civil rights. It has dealt with feminism. It has dealt, and is dealing, with homosexuality. In fact with the exception of homosexuality, the UMC has been a leading charge in America, seeking to bring personal liberties and rights to all. It's as if 'all means all' has been written into a little bit of Methodism throughout America's narrative.

But, recently, Methodism has lost its cultural footing. As a church that once pressed the westward American movement, it struggles now to gain or maintain a foothold in what it used to have significant influence on: culture.

Simply put, the United Methodist Church is not culturally relevant anymore. It's not even, as a whole, socially relevant anymore. My diagnosis, again: it doesn't know who it is.

We've seen this before. After Steve Jobs left Apple (mid 1980's), the company began a downward spiral. It produced tons of products. It ventured into commercial areas it had never been. It tried new things without worrying about quality. It forgot the mission the Steves had set out for it since the beginning: make good products. Jobs used to tell this story about when he got back to Apple (late 1990's) where he asked the employees that had stayed why they had done so. Their response? "I bleed in six colors." (A harkening to the old Apple logo) They, evidently in the minority, could still sort of remember who Apple was.

Jobs used to tell this story alongside one about how he preached the future of Apple to his employees once he returned. He said that it became clear that if it was a zero-sum game and for Apple to win, Microsoft had to lose, it was clear that Apple was going to lose. "Apple didn't have to win!" Steve preached. "Apple had to remember who Apple was!" Jobs always said that the only thing Apple focused on was "making great products." That's it. If Apple was under Jobs' leadership, they would be about making great products and little else. Their identity was found inside of making great products. That's who Apple was.

To say that the UMC is not in the same place would be an effort to evade the truth. Little is wrong with the Wesleyan theological heritage of the UMC. Little is wrong with the connectional heritage of the UMC.

What's wrong with the UMC? It doesn't remember who it used to be. It has, because of its love for tradition and unwillingness to move and groove, forgotten that it used to write the American narrative before other groups. It has forgotten that it used to write the culture instead of the culture writing it. It has forgotten that it used to be full of innovation. It has forgotten that it used to be evangelical. It has forgotten that it used to be vital.

The UMC struggled at General Conference over the last two weeks to make any progress toward the future. It chose (because of a host of reasons) to maintain a structural format based off coroporate models that are now half a century old. It chose, in large part, to ignore the essential part of its future: young clergy. With the strange exception of 'guaranteed appointments' for elders, the UMC made very little progress in reshaping who it is and, because of this, must suffer the consequences over the next four years until issues can be brought forth once again.

News flash: four years is too long in today's world. Change was needed and it was needed fast. And it failed, motion after motion, amendment after amendment.

The UMC used to find its identity in strong Wesleyan theology that pushed the culture and innovated before it could. It was able to articulate new, sometimes controversial, ideas better so that the culture understood them in light of Christ rather than in pure Enlightened thought. Somehow, as a church, we have managed to live more into the Americanized version of who we are rather than the Christian version.

The church has simply forgotten who she is.

I fear it will get worse, too, as we become a more global church. As our surrounding culture begins to deal with what it means to have a global economy, it is faced with ways to run the economy. It chooses the easiest, cheapest route almost every time. What a time for the church to lead the way! Perhaps then we wouldn't struggle with the ethical violations! But, the church, forgetting that it used to shape the way, does not. And instead of the world realizing who the world is, the world simply thinks its way is normative. How sad a day.

I feared that change would not come at General Conference 2012. I feared the the church would be stuck in a rut because of its inability to remember who it is. I had little idea however about how bad it would actually be.

'Where's God in this?' you might ask. God's here. Have no fear. The Spirit is moving somewhere. But I don't believe United Methodism to be any sort of sacred thing. It can die. The Gospel will continue on. The Spirit will continue to carry it. The travesty is that the UMC actually has some interesting things to say about the Gospel.

If only it could remember how to say them.

-B

AT&Terrible

It was September 11, 2009.

I was newly married and was beginning to learn what it meant to be an adult. But, I was still tied to my parents' cell phone plan. In fact, it had not been too long since my parents had graciously purchased me the first Android phone, the T-Mobile G1. Truthfully, that G1 was the entire reason for this debacle.

I was on my way to the Apple store for an entirely different reason. And, as I drove toward the Brandon Towne Center, my G1 rang. I answered (a rarity for me). And then, I lost the call (also a rarity on T-Mobile). I looked at my phone. It said...and I quote..."Application: Phone has frozen"

My one selectable option: "Force Quit Application: 'Phone'"

I looked at Allison and said, "Baby, I'm gonna walk in there and buy an iPhone and be rid of this headache." Surprisingly, she didn't stop me. All she said was, "If you do, I want one too." I walked out of the Apple store, new toy in hand, convinced that if I "didn't like it" that I would "return it within 30 days no questions asked."

Right...

I never looked back. It took me all of 45 seconds of playing with it that night to know we'd be back to buy another one very soon.

The infamous catch: the iPhone was only offered on AT&Terrible. After hearing horror stories about the company left and right, I remember saying to someone on the phone (after the purchase), "I just signed a contract with the devil."

It is that very contract that brings me here today. That very contract, those infamous two-year agreements, and the enticing 'grandfathering' of certain features has kept me with the company ever since. Since then, the iPhone has released on two other US carriers, Verizon and Sprint, and has sold spectacularly well despite certain hindrances to those carriers' service.

Up until this point, I've been allowed to keep my "Unlimited" data package that I originally signed up for back in 2009. This is not only no longer available on AT&Terrible, Verizon, or T-Mobile (the only main US carrier to feature unlimited data for the iPhone is Sprint and most have said that its speeds are abysmal), but it is coveted by every user who was enticed by AT&Terrible's 'hotspot' feature and immediately lost their unlimited data.

Until recently.

Lately, AT&Terrible has been cracking down on their 'bandwith hogs.' AT&Terrible has been forcing some users to have their data throttled to unusable speeds because they were 'using too much bandwith for their area.' As you can imagine, it lit up a storm. Some guy even sued them (and won) because he says they broke the contract.

So, AT&Terrible (understandably in a problematic place...people want fast data and they want lots of it) has changed their policy.

The New Policy:

• Previously 'granfathered' users won't have their data throttled until they reach 3GB a month.
• This is true for every user nationwide.
• The 'unlimited' plan costs $30 a month, matching the $30 3GB a month plan they currently sell.
• With a limited plan, the user has an option to buy unthrottled data for an extra $10/GB.

It seems fair, doesn't it?

In many ways, I suppose that it does. AT&Terrible needed a way to make this more fair, and they came up with one. Good move, buck-os.

Except for one thing - customer loyalty.

I once told an AT&Terrible manager on the phone that I don't stay with his service for the call quality, reliability, or widespread coverage (ALL THREE OF THESE SUCK COMPARED TO THE OTHER OPTIONS)...I stay because I stupidly signed a contract to be there and they were the only company that carried the iPhone...and because they still offered unlimited data. And, for the most part, I had good experiences with their customer service (I was approved for two iPhone 4s in the store by a manager...who didn't have to do what he did...after having spent 5 hours on the phone with customer service the weekend before. I greatly appreciated his kindness.).

There is now no advantage to having stayed with AT&Terrible. Looking forward, I'm looked at the same as the guy who has been with the company for 20 years, and the woman who signed the contract last week. Me, who stuck with the company when large numbers of customers declared an exodus to go to Verizon last January, is looked at the same. I have no pull, draw, or extra weight given to my account. I am much like the rest of the world.

I know what you're thinking...that's fair.

But fair isn't what creates great customer interactions. Fair isn't what convices the user to stick with a company. Fair is a nice concept, but it ends up not appearing fair to much of the people who thought they were giving you the benefit of the doubt when the world turned on you. Fair isn't a real thing.

When Apple replaces your iPhone for free when they didn't have to, that's not fair. That's Apple being a stand up company. Does it cost Apple more? Sure. Does it make it harder for them? Sure. Why do they do it? Not because it is or isn't fair. They do it because they want to keep you as a customer and they're going to do everything in their power to convince you to fall in love with their product and company. I go to a certain dry cleaners not because they were fair to me, I went because I liked the work and they went out of their way to make it better, not fair, for me.

Fair is stupid. The world isn't, never was, and never will be fair. It sounds good, it really does. And we are invited to truly believe it. But it simply isn't how American society has ever worked.

Better is what companies should go for. Not fair. Fair is what governments should go for, not companies.

Companies should try to win over consumers. The only reason I stick with AT&Terrible now is because they still have the fastest 3G network. You'd better bet that once Verizon's 4G LTE network takes off on a greater scale (like it already is doing) that AT&Terrible will be fighting for my business.

Because at this point, Unlimited data is simply a thing of the past.

-B

My iPad 3 Event Predictions

Last night sucked.

But, the good news is that Wednesday brings a new day and, perhaps more importantly, a new iPad for the whole world to see and bask in the glory of.

It seems a popular pastime to read rumor blogs and sites on days leading up to the big Apple announcements. I do quite a bit, and I suspect that even Joe I-know-nothing Schmo is even remotely aware of some of the features of the new iPad.

My intention is not to guess feature-by-feature, though I will. To me, the new features seem fairly obvious. While Apple has a history and passion for surprising the tech industry with new innovations (who saw the Smart Cover coming?), I suspect that most of what we will see on Wednesday will not be as shocking as other Apple events. I'd like to take some guesses at how the event will roll out. Then, maybe I'll come back here and judge how I did.

1. The stage is sure to be set with a giant Apple logo on the screen, as it always has been. They'll be playing a mix of Adele and perhaps some other new, hipster artist over the PA. The room will be dark and there'll be some chairs, just as Steve sat in for the original iPad introduction. There'll be some iPad 3s (or whatever they're going to call them) on a table near the side of the stage for demo purposes. They'll, of course, be covered in black sheets.
2. The lights will dim and Tim Cook, the new CEO, will come out and greet the crowd. Apple typically begins with news about the company and it has been far enough from their quarterly earnings report that they'll have some updated numbers about the business. Tim will run over how well the iPhone and iPad are doing, emphasizing the recently passed 25 billion app downloads. Apple has sold over 50 million iPads, and I suspect that that'll be a large part of the numbers presentation.
3. Tim will even speak to how well the Apple TV is doing. I should make this clear, I doubt that we will see an actual Apple television set at this keynote. If there is an update to the product line at all, it will likely be an A5 chips that powers it, 1080p output, and perhaps a few more services integrated in. I suspect that they'll announce a new model Apple TV box (one that connects to your TV via HDMI) but it will be a minimal upgrade. This event is about the iPad, not the Apple TV.
4. Tim will introduce Phil Schiller, Senior Vice President of Worldwise Marketing. Tim Cook is a nice guy and definitely a wiz at organizing a company, but Phil is the presenter. Phil is, in my opinion, the only executive that can hold a candle ate Steve's presentation style. Phil will be the one to introduce the new iPad.
5. Phil will talk a bit about the success of the iPad and present some very high sales numbers that perhaps Tim had eluded to earlier. Don't bet against them talking about how the tablet competition can't keep up. He will absolutely also talk about the popularity of the new iPad Textbooks and present some spun numbers that will actually be very low but will seem high. Phil can spin numbers like few others.
6. Then, he will begin to talk about the new iPad. He will talk about how great a product the iPad is and how it is changing the way that people interact with content. He will likely show a video about how the iPad is changing lives. Expect the video to be touching to your senses.
7. "Then, we thought to ourselves, how can we make this magical device even better? We have come up with a ton of new ways, and we will focus on many of them this morning," he might say. What will it be called? My guess is either the iPad 3 or, more likely, the iPad 2S. He will show it and it will look a whole lot like and iPad 2.
8. "The first revolutionary change...our unbelievable Retina Display. The Retina Display on the iPhone 4, 4S, and iPod touch is just gorgeous. It's something you have to see to really believe. It's the only display that truly lets you read from your phone as if you were reading from a printed page. It is phenomenal. Now, we are bringing that display to the iPad. It doubles every pixel to present things you might never have imagined. It make reading on the iPad the most enjoyable reading experience you've ever had." Apple keynotes are known for their superb use of hyperbole.
9. Demo of the Retina display a la the iPhone 4 announcement. Hopefully without the "Turn off your wifi" moment.
10. Next, the dual-core A5X processor. Phil will talk about how fast it is, dual core, with updated graphics. I'd imagine the new graphics will be about 7-9x the graphics performance of the iPad 2. "This thing just screams. And, mixing this with the retina display creates an amazing gaming experience." Also, I expect an update to the iMovie for iPad software.
11. Demo of the A5X processor, done by game makers like the makers of infinity blade or Electonic Arts. If new iMovie software, a demo would go here as well.
12. Next, Cameras. The iPad 2 cameras are horrible for everything but FaceTime, so a camera update is entirely needed. I'd expect a camera upgrade to the level of the iPhone 4, but not the 4S. They'll show some gorgeous pictures of what can be done with the iPad cameras.
13. Along with that, a new app. iPhoto. Scott Forstall will likey come out for this. The photos app for iPad is simply unable to do anything like iPhoto for the Mac can do. Because Apple insists on photos being tied down to apps, the third-party offerings are insufficient. I don't expect this to be a separate purchasable app, this will be an updated version of the 'Photos' app that already resides on your iPad.
14. Next, Siri. Siri, at least for dictation, makes too much sense to leave it out. Scott will either stay out or Phil will welcome him back out to talk about how much better Siri has gotten and how pleased customers are with it. They'll do a thorough demo of Siri and if I were you, I'd expect several new functions for Siri that will ship on the iPad 2S. Perhaps coming later via a software update to iPhone 4Ss. Sorry iPhone 4 users, I doubt Siri is ever coming to your phone. iPads are used differently that iPhones so this will be an interesting place for innovation on Apple's part.
15. Next, LTE. Phil will be back. He will talk about the popularity of the 3G iPads and how quickly companies like Verizon are building out their LTE networks. I suspect that the 3G in these models will be like the iPhone 4S and be compatible with both GSM and CDMA. Not sure what to guess about whether or not you will still have to choose Verizon, AT&T or Sprint, like you do on the phone. No contracts though, that's for sure.
16. Battery life. The iPad 2S will have the same 10 hour battery life. Which, if you think about it, is quite a feat.
17. Then Phil will talk about price. Price is easy. $499 16GB. $599 32GB. $699 64 GB. Add $129 to each to get the Wifi+3G+LTE versions. Same pricing as before. The iPad 2 will continue to remain available for $399 at 16GB only.
18. And that'll be it. There could be some sort of surprise attachment or accessory, but for the most part, the event will be pretty standard. Phil will invite everyone to the hands on demo center and a few lucky journalists will go home with loaner models with which to reveal.
19. Release date? I'm guessing March 16th. If they do a pre-order (unlikely), it will start on the 9th.

I think people are going to feel Steve's absence. The last product announcement was a day before Steve's death and I just suspect that it'll be felt worse here than before.

I think some will come away feeling disappointed with the event, because it won't be as flashy as we expect. The Retina Display is going to be amazing and the device is going to truly scream. The graphics will be astounding and there's surely some exciting new software possibilites coming. All in all though, I wouldn't expect to be blown out of the water.

If all this comes true, would this be a device worth getting? Definitely. Worth updating form our iPad 2? Maybe. One thing is for sure, they're going to sell a lot of them. Millions. And they'll sell them fast.

Would you get one of these iPads?

-B

Steve Jobs vs. Bill Gates

This was shown to me by a 'friend':

I'll simply respond by the same comment I posted to his page:  

Both were ruthless businessmen who have changed the world in unimaginable ways. One, more or less, ripped off the other's uses of a technology already at use by a company who didn't know what to do with it.    This representation, of course, is a person's rendering of each person's 'morality' and no more than propaganda, but continue on mein führer...

    That is all.   -B

Are We Better Off With or Without Apple?

Since Steve's passing, the world has honored him at Apple Stores, via social media, via television talk shows, and countless other ways.

The world, even Apple haters, has been kind to honor the work and change he's made.

But, now, it's been a few days. And we've all had a small chance to grieve. And we've all had a small chance to reflect a bit on his direct impact on OUR lives. It is like when Michael died, we all grieved because the world had lost another Mozart; then we began to reflect on what kind of difference was made on our personal lives. For some it was sad to lose Michael, but not for too long. The same has been true of Steve, for some.

He's been compared quite a bit to Thomas Edison, the famed inventor of the light bulb. I was asked this question the other day, "Edison created the light bulb, how does Steve even begin to compare to that?" My honest first reaction was to automatically assume that the asker simply doesn't think about what they do day in and day out.

To me, the impact is simple to see: almost everything that consumers do with computers today has so much to do with Steve's work. He was the driving force behind making the graphical user interface popular (a paradigm we take hugely for granted today...I think my evidence above proves it). He made using computers simple, and I'd argue that that is what brought forth widespread adoption. Because of some of Apple's poor decisions and Microsoft's willingness to copy, it happened indirectly...but it was Steve who did it.

This morning, the point was raised to me,

"i[sic] think he was brilliant for sure but are we better off as a people to have the newest toy but as a whole we are going broke to afford them.[sic] i[sic] think these things have made a much more selfish world that are[sic] self centered and spoiled."

It's a fair point with a certain amount of validity. There are also many claims going on here:

• Steve simply made the newest toys
• We are going broke to afford them
• These things have made a much more selfish world
• This selfish world is self centered and spoiled (apparently because of the devices Steve has created)

Again, it's a fair argument. I know there are families that struggle to feed themselves each night, but give their kids smartphones. I know, and have acknowledged in the past, that texting and driving has become one of the most dangerous parts of our lives.

The main point though, I think, is that Apple's marketing has encouraged people to want the next big thing all the time. Our emotional draw to the company has forced us to wait in long lines, complain excessively, and stop everything we are doing for product announcements. Yes, it's true and each any every one of those statements applies directly to me.

I think it would be fair to account that a large objection to the future and progress of technology can be summed up inside of this argument: these things (and the marketing of them) have made us worse people.

I think I've recognized the bit of truth to this argument. We text instead of call. We avoid face to face confrontation if at all possible. We have gained a new sense of individualism, and less of a sense of community. I might argue that things like Skype and FaceTime have actually counteracted this argument, but I'll leave it be for the time being.

The question for me though is, "Who is to blame?"

The Church has discussed this for ages. The questions has always been, "Are we a part of the culture or are we not?" or "Is progress good or bad?" or "Can we have material things, or should we deny ourselves?" or "How is Scripture interpreted for this purpose?"

Throughout time, religion has made use of new mediums. In example, George Whitefield's popularity in early American Christianity is largely due to the newspaper reports of his preaching. There are tons more examples.

Isn't it a question now in the Church as well? We've got churches who attract more members because of their light shows and moving backgrounds. We've also got churches who speak down on these churches and worship in a very liturgical, high church way. Both have dying churches. Both have growing churches.

This argument currently going on in the Church is not separate from the argument made to me this morning.

However, even more high church churches are beginning to figure out how to relate to people. They sometimes break it down by "worship" vs. "outreach". For example, it's ok to have a website, because people want to know about you...but no computers in a worship service. But...even that's becoming less and less true.

I know where your mind is going..."Who is winning?"

STOP

This isn't about winning. This is about living a Christ-like life. This is about hearing a call from God. This is about Resurrection and Salvation.

I am convinced that these things, these most important things, are still possible with progress.

I actually think that progress helps these things. For instance, because of the advent and popularity of texting, we have been reminded that living, talking, and being in community is important. And now, now that we know this, we are able to use these new fangled inventions and technologies as tools instead of distractions.

Sure, these tools have the ability to distract, and ARE VERY TEMPTING in this sense. But, what if the Church were to look at these tools as better ways to communicate, as better ways to outreach, and as better ways to live as disciples in 2011?

What exactly are we afraid of? That we won't be creative enough to figure it out? That God won't show us the way? We've got to have more faith than that.

What I like so much about Apple's approach to technology is that they don't do things just because others did. They don't make a bigger screen just because others have bigger screens. They don't implement a voice recognition piece of software just because Google did. They don't have an open platform just because other companies did.

No, they approach it from the perspective of use. What good is voice to text software if you still have to hit buttons? What good is a big screen if you have to use two hands to use it and it no longer fits in your pocket? What good is an open platform if its very openness is one if its greatest downfalls as an experience? It's not even really about being ahead of the game...it's about taking a technology, a concept, an idea and applying it in a real world situation for a real purpose in a way that helps people communicate. That's what spurred Steve's innovation. That's what defines who Apple is in today's world.

So has Apple's marketing asked people to become self centered? Their new iPad ads don't seem to support that.

No, it doesn't seem so. No, what has spurred on this idea is our reaction. I can no longer blame the technology companies for my failings as a human. I can no longer blame McDonald's for the hot coffee I spilled on my lap. I can no longer blame the cigarette companies for my lung cancer (post-revelations that that was actually bad for you). I can no longer blame the city for me not paying attention to that huge stop sign. I can no longer blame the fast food companies for my fatness. I can no longer blame the Church for my lack of faith.

No. Because at some point, I must take up my own cross. At some point, I must learn that it's not the new things that bother us...it's the way we use them. It's not the progress that makes us worse people...it's our sinful nature. It's not someone else's fault that I'm not the disciple I could be, it's me.

(It's worth adding that this is mostly true in America, currently. There are places in our world where girls are used in conjunction with the exploitation of men's sexual desires. This is not the girls' fault, this is the both the faults of the brainwashers above them, and the men who readily support these ventures.) I, in these cases, think the Church has to speak up for the girls...speak up for those who can't. It is still worth noting that those reading this in American CAN almost assuredly speak for ourselves.

As soon as the Church realizes that our mission is active and not passive and that we are not controlled by others, but only influenced by the grace of God through Christ, then we will be able to look at our culture with new glasses...in a way that is beneficial to the life of faith and the progress of the Gospel.

We don't do things just because. We don't slobber at the feet of our favorite company just because they brainwash us. No, we appreciate what they do because it makes a difference. It changes what we can do. It changes how we do things. It's up to us to be able to step back and see where we have succeeded and faltered.

Apple made tools. Thankfully, they made good tools.

Let's use them for good. Please.

-B

PS - Lack of recognition of Steve's contributions to society is a great example of just how well he succeeded.

Scrolling in Mac OS Lion

Apple released the newest version of what they call "the most advanced operating system on the planet" on Wednesday, as expected, at 8:30 in the morning. It is the first operating system (by Apple) to be distributed solely by online digital means at launch and is highly encouraged to be installed without any use of optical discs, USB drives, etc. Supposedly, Apple will sell copies of OS X Lion in the coming months in their retail stores for $69 on a USB stick.

While $69 is still cheaper than your typical install of Windows, it is basically what you pay $29 on the Mac App Store on a USB drive. The USB drive would only need to be about 4GB in size (and you can buy these as low as $8 on Amazon) so a $30ish markup sends the customer one clear message from Apple: download this, don't buy a physical copy. When they released the Mac App Store not long ago they dropped the price of their photo editing software, Aperture, from $200 to $80. The price didn't drop on the copy with physical discs. If you went into an Apple store and bought Aperture you would pay $199. If you wised up, went home, and downloaded it online through the Mac App Store, you could install it on any machine you own as many times as you'd like for no more than $79. Apple is getting rid of optical media(DVDs) in a large way and is more or less pushing their customers into the future...like it or not.

This is all well and good, but if the download and install for Lion went horribly wrong (think MobileMe), Apple would have to answer for this seemingly hasty decision.

But it didn't.

It installed perfectly, without a single hitch, on both of our machines and seems to be running well. The rest of Apple customers seem to be saying the same thing. More than a million people downloaded Lion on day one and everything everyone has said has been more than positive about the download and install process.

I have had limited experience with it thus far as we have been traveling, but I really do like it. And to be able to install it on as many machines as you own for $29 is more than a good deal, it is a steal. To not upgrade to Lion seems absurd, unless $30 is really a huge strain on your wallet. If you through down the >$1000 on the computer to begin with, chances are that you can afford the $30 upgrade. If you're even considering it, and don't have a legitimate reason not to (some of the old PowerPC apps will not run anymore in Lion), it seems very dumb not to do it. You don't have to got to the store to buy a disc, you don't have to have it shipped. You simply pay $30 through your iTunes account and download. Within an hour and a half, you've got the brand new operating system.

Many, many things have changed in Lion. Almost 100% of these changes are easily seen as good, from the user's perspective, right from the start.

One, though, has been getting some backlash.

For years, you've been able to scroll on the Mac using either a scroll wheel on a non-Apple branded mouse, the Apple Magic Mouse, the Apple Magic Trackpad, or the trackpad on your laptop.

I assume that scrolling really evolved from the directional arrows that have sat on the side of our browsers and windows since the beginning. If more content went past what was currently visible on the screen, you clicked on the down arrow to move the page downward. You could also click on the scroll bar and move it toward the bottom.

Scrolling, without having to interact with the side scroll bar, developed from this idea. The most common way on a Mac has been with two-finger swipes on the trackpad. If you want to go down on the page, you swipe with two fingers downward. It makes sense, right? Not anymore.

One of the things Apple is starting to do with Mac OS X Lion is to bring some of the quality designs and decisions they made with iOS back to the Mac. One of the most immediately evident is...scrolling.

On an iPad, iPhone, or iPod touch, when a user wants to scroll through a web page (and much of what users do on these devices is completely through the browser), they take their finger (on an iOS device it is just one finger) and "push" the content on the screen around. This process is actually exactly opposite of the Mac's directions, but gives the user the sensation that they are physically manipulating the content on the page with their hands. Apple really debuted this concept with the outset of the iPhone with "pinch to zoom" multitouch but didn't speak at all about how scrolling worked on the iPhone. It just made sense.

The decision seems easy. The layer of abstraction is gone when a mouse and keyboard are gone, so why create another layer? The user knows there is more content they wish to view. So, like in the real world, they physically move the content in front of them, out of the way. You never have to explain to the four year old manipulating your iPad how to scroll a page, they just do it. Because it feels natural.

So on Mac OS Lion, Apple decided to reverse the scrolling. They decided to call this new scrolling "natural" because it feels more "natural". You can tell there was some internal conflict at Apple about this because the VERY first thing you see when you start up Lion is a welcome box that explains how scrolling works in Lion. They are very conscious that this is going to be very different and very frustrating at first to seasoned users. And, if you're reading this and thinking that this isn't good at all and is the sole reason not to update, have no fear, this can easily be changed by unchecking one box in System Preferences (another example of why, perhaps, everyone at Apple was not in total agreement).

The idea is simple. If we are going to interact with the content on our computer in the same way we interact with the information in physical form in our lives, the way we interact with it needs to feel more natural.

Which brings me to my plea: don't uncheck that box. Give yourself some time. Allow your brain to relearn how to interact with everything. Because, in general, this too is a good change. We want to feel as if we are directly manipulating content on a screen. And, in order to do that, we need to get rid of the layers of abstraction that have existed because we couldn't think of a better way when we all began.

Here's where I think Apple went wrong though: Why even refer to it as scrolling? When Phil Schiller introduced it, he described it as "pushing the content" but he stilled called it "scrolling". They shouldn't have stuck with that name. "Pushing" is much, much better. Instead of a welcome screen titled "Scrolling in Lion" it should have read "Pushing in Lion". Because really, we aren't scrolling anymore. We are manipulating. And when we need to move from top to bottom, scrolling seems silly, we are pushing. In that sense, it wouldn't appear as if Apple simply reversed the way it used to work, they just came up with a new plan, a new concept, a new paradigm of thinking. Imagine Apple saying, "scrolling is out. We don't need it anymore. Now, we just push. So from now on, we call it 'Pushing'. Welcome to the new "Pushing" in Lion, it is more natural, revolutionary, and...magical." It would have brought the house down.

Give it a shot. Don't uncheck that box. It took me only a couple of hours to get used to it. It was very, very strange at first, but as we move more into the world of touch screens and manipulated content, "pushing" is the future, not scrolling.

Apple has always been a company to make big sweeping decisions and force customers into the future. They put the computer in one box and gave it a mouse and new user interface (but what about our command lines?). They took the floppy out of the iMac (how absurd!). They took the CD out of music (it's a shame that didn't work out). They took the keyboard off a smart phone (that's been totally unpopular and never was copied). They took the keyboard off of the tablet(gosh, if only 28.6 million of those hadn't been sold). They ended scrolling on a screen (if only they had marketed it that way). In every instance, it has been met with much positive approval and has led to a complete paradigm shift of thinking in the computer industry.

Stick with it. It'll get better.

-B

Samsung Steals. Again and Again and Again.

You couldn't make this stuff up if you tried. I mean, down to the colors!

Found via John Gruber here.

It really is too bad that they couldn't do any better though.

-B

Alas, I couldn't find it on their site. I hope this is real.

UPDATE: This was built by Anymode, Inc. Some knock off Korean company. Samsung did, though, certify it. Awesome.

September 16th, Customer Service, NC State, and False Advertising.

I know, I know, it's after midnight. It's not September 16th anywmore.  But, this was going to happen either way. If you don't like the Apple stuff, keep reading.  This post isn't about Apple. I don't usually like to post about my day either, but this is simply necessary.  You get a tootsie roll pop if you make it all the way to the end.  Think of it as a narrative, you'll enjoy it more.

On September 16th, 1985 Steve Jobs was forced out of his leadership role at Apple Computer Inc.

On September 16th, 1997 Steve Jobs came back to Apple Computer Inc.

He was there for seven years, gone for 12, back for 13. Wired has a good article on it here.

Everyone knows I love Apple.  But here is why I love Apple: they care about user experience.  They have a great place to get your computer fixed.  Their customer support is outstanding and always getting better. Play with their devices, you'll know that they care about user experience. I have come to not be able tolerate paying for something and not getting the experience that was designed. Read on.

Let me tell you about MY September 16th.  The day began. My new hard drive for my laptop came in the mail yesterday.  I copied everything over and put it in the machine this morning.  I didn't lose any screws (there were 27 minuscule ones), and the machine booted up (faster than before I might add) after everything went back together.  Huge success.  It really feel almost like a new machine.  I finalized my installation of the beta version of iOS 4.2 on my iPad.  It's awesome.

Today started out well.

I had one class, it went great and then I came home to read some before heading the NC State vs. Cincinnati game here in Raleigh.

Here is how that process works: If you want a parking pass (the stadium is off campus) you have to stand in line at a certain time during the week to get one.  They are free, but not unlimited by any means.  Allie stood in line for about a half an hour for ours.  We had some friends going with us, so they rode in my car.

Now, these parking passes. They're made of cheaper paper type cardboard material.  Not quite as study as card stock...but almost.  They hang from your mirror (or at least they say that you should hang them).  At the bottom of the pass is a perforated section with a coupon for $10 off of Jiffy Lube.

We had done this before. Last game, we tore off the jiffy lube coupon and they directed us into the parking lot.  Traffic sucked but it was no big deal.  To add, last game we were in line and I saw the guy taking the passes, ripping off the coupons, pocketing them, and then sending the people on their way. Not to be outsmarted, this week I tore off my coupon just like I had before.

So we got to the lot.

And I held up the pass.

And the man asked if we had been in yet, I told him no.  He asked where the coupon was.  I showed it to him.  He told me that THEY have to rip it off. I told him that he could have it. He said I'd need to turn around and leave.  I asked him why. He said that they have a policy that they have to rip it off.

Then he said "TURN HIM AROUND!"

I pulled up a little bit to see if I could talk to the other guy about this ridiculousness.

He yelled again, "TURN HIM AROUND!!!!" **I thought we usually referred to inanimate objects as females**

I asked where I was supposed to park.

He shrugged and said, "You need to leave now"

**Let me pause and say that I was trying to hold my temper. I can't stand disrespect. He was beyond rude in his dealing with the situation.**

The parking pass did not say anything ANYWHERE about not ripping off the coupon.  I mean, it's a coupon.  Why wouldn't you rip it off?

I stopped the car, almost got out and pointed out once more that he could have the coupon and that it shouldn't matter.  The fact that I had the coupon meant that I hadn't been there yet.

He told me to leave again.

I complied. But no one in the car was happy.

I went back to try to find parking on the street somewhere.  A long way away, we found half a spot and squeezed the Jeep in. Throughout this endeavor, my loving wife was calling the number on the parking pass which was labeled "Parking Problems? Call 919-***-****"  She yelled pretty extensively.  Evidently they only deal with towing, not parking problems.  Cool.  Hence, false advertising.

As we were walking toward the stadium, I stopped to ask one of the other attendants if they had a manager or boss.  One of the guys laughed and told me they did. I asked if I could speak to them and explained the situation and the frustration. He agreed, if that's going to be a policy, it should explicitly say somewhere that the coupon cannot be torn off.  (It's worth noting that later we found out that they had been returning the coupons to the pass holders.  So....the guy turned us away even though we had a pass because we...ripped it and he didn't get to?) I asked him if he would say something to leadership because the rule is dumb and needs to be explained if its going to be enforced.  We thanked him and walked on. Success.

Followed by failure.  Of course this put us in the stadium after kick off.  this was especially true for me.  I forgot my ticket in the car throughout this entire fiasco.  Allie's had already been scanned, so she went in, got her hand stamped for North End Zone student section (they told her that I could get a North End stamp when I got back).  I walked the 25 minutes back to the car, got my ticket, and walked the 25 minutes back. I got into the stadium, went to get stamped, and...South End Zone.  When we asked why, we got a "sorry, you're out of luck answer, you two will have to sit at different ends."  Real cool.  My ticket was $25 and it was getting to be well worth it.

Experience, experience. In case you were wondering, NC State Football has no customer service line.  No complaints process.  No way to prove that their policies are silly or don't work.  No compassion for any situation from those working.

I blame it all on the guy who wanted desperately to get my coupon for Jiffy Lube.

We ended up walking around the stadium until the guy patrolling the section our friends were in left.  We went up and watched the second half with them.

It was a good game.  But not a good experience.

I hope someone involved with this endeavor reads this. It's hard to please everyone at a situation as big as a college football game broadcast on ESPN. But, generally, GOOD policies and genuine servants who just wish to accomplish their job without pissing anyone off help with this project.

I've done a little customer service as an RA and in my role as a Support Member at Warren Willis camp. It's hard work dealing with people who are on edge. I get that.

But I also believe in pleasing the customer. Because if you please them, they're happy, they'll come back, and your business will succeed.

College football will always be successful. So customer service is obviously not a priority. Obviously.

If you ever work in customer service, try to do better than this guy.  I hate, no, "strongly dislike" him.

He's probably good to go with oil changes for the foreseeable future though.

September 16th, 1985 sucked for Steve Jobs.

September 16th, 2010 ended up sucking for me too.

-B